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January 27, 2012

Understanding The Gap Between Retail And New Car Invoice Prices

Filed under: — admin @ 4:47 am

If you are looking at new cars, one of the most important issues is the price. When it comes to new vehicle costs, there can be a substantial difference between retail and wholesale. MSRP stands for manufacturer suggested retail price, and it is the full retail price. New car invoice prices are supposed to be the dealers cost. Here are some ways to help you get a deal that is closer to the new car invoice price than the suggested retail price. The MSRP is the sticker price that you see on the window and it represents the maximum that one should pay for a particular model. Car dealers usually try to get buyers to pay this price. However, when you discover the new car invoice price that the dealer is paying, you may see a large discrepancy. In fact, new car invoice prices are usually at least one or two thousand dollars lower than the retail price. Supply and demand can have a large effect on the prices of new cars. For example, if there is a bad winter, many people may be looking for four wheel drive vehicles. If dealers are sold out and only getting a few vehicles per week, you may have to pay the full retail price if you want one immediately. Under most circumstances, you will be able to negotiate price with a dealership. In fact, you are free to make a ridiculously low offer if you wish. However, the dealership does not have to accept the offer. Yet, if you make an offer that is fair, you can usually get a good deal. And if you are aware of the actual dealer cost, you have a good bargaining position.
If you could find out what a dealer pays for their new cars, you would have a good idea of their bottom line on your new vehicle. However, their real cost is hidden from the public for obvious reasons. Thanks to the vast resources of the Internet, one can find dealer costs by searching the right places online. When you locate a reputable online pricing service, you should see the retail prices (MSRP) as well as the new car invoice prices of all the new models. Yet, this is not always the bottom line because you can often find deals that are below the invoice price. Car dealers typically get special rebates from the manufacturer for selling new cars, and these rebates provide substantial hidden profits for the dealership. This means that dealers can still make a good profit when selling at the new car invoice price, so smart shoppers always try to buy at or below the invoice price. When you’re looking for a new car, knowing the difference between wholesale and retail prices can help you get the best deal possible. The new car invoice price (what you want to pay) is far below the retail price, which the dealer wants you to pay. But when you know what the dealer’s cost is, you have a better idea of what to offer. And don’t be afraid to offer less than the invoice price, because dealers sell at or below invoice all the time.

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